Featured, The Reasons Why

Business is hard. Really hard.

I got permission from a billionaire businessman to get personal with you.  Marcus Lemonis says that transparency is everything. So here goes…

My 1 year old baby of a company is broke.

I went all in on the Natural Parent Expo last month and the market taught me many lessons about ticket pricing and about going after an audience of first-time mamas and that maybe what I’m trying to provide is not what the market actually wants.

I’m scared.

Scared that this year has been a huge time and energy suck and that I’m not any closer to building an actual viable business. Scared that I missed moments with my daughter because I was so focused on this dream. Scared to fail.

My mistakes become glaring…like the box of unsold Crunchy Ts in my home office. It’s hard not to look back and think if only I had done X, Y, Z…

 It can only get better from here.

Marcus spoke on opening night of Denver Start Up Week. He is brilliant and honest and I was captivated. And I was relieved to know that taking risks, admitting mistakes and getting up over and over again is what defines an entrepreneur.

Now that you know all this about me, it can only get better.  I’m back at square one and asking each mom in the Denver Natural Mom community to tell me what she wants.  I want to provide what moms want, NOT what I think they want.

And I’m promising to be real. No matter how ugly the truth and no matter how uncomfortable that makes me.

Would you take the survey and tell me what would help you thrive in parenthood?

When she told me she was -working like Mommy-

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4 Comments

  • Reply Sarah Bruss September 30, 2015 at 6:47 pm

    Kathryn, thank you for sharing your heart with us. Know that I see an excellent networker in you – for what that is worth. Thinking of you today 🙂

  • Reply Valerie October 1, 2015 at 5:45 am

    Hello! Good luck with this, Kathryn. Marketing to this population is tough; we’re all so tired and busy! But we appreciate opportunities to learn, share, and connect with others, so don’t give up! I did your survey but forgot to include that I would love to connect with other moms who have both a baby and an older child. I am struggling with balancing the needs of a 13 mo. old (weaning, napping, safety, still not sleeping through the night!) with the struggles of an almost 7 yr old (homework, friendship, chores, gender roles) and I’m so tired and can’t do any of it well. Most of our friends had their second kids a while ago or aren’t having another. Anything your community has to offer would be much appreciated. Thank you for this forum!
    Valerie

  • Reply Lynn Emrick October 1, 2015 at 4:25 pm

    Kathryn, thank you for sharing and being so vulnerable in doing that! But I have to tell you, I came to the expo and had the BEST time!! I was just going to come for an hour, but couldn’t leave, every topic was what I needed to hear and I loved meeting all the women at the different booths! I am still talking about what a great event this was and I will be coming back next year! I learned so much through all the speakers, in fact learning about the chiropractor has changed these last few weeks of my pregnancy, I was in so much pain and now I can actually get through my work day and am enjoying these last few weeks….without the expo I would of never of know this! The booths were great, the giveaways were amazing, and the food was delicious! It was truly an event to be remembered! In addition, I felt so taken care of while spending the day at this expo! I just loved it!! Be proud of this, it was truly a great time!

  • Reply Sarah October 2, 2015 at 12:18 am

    1st I am so proud of you as a woman, business professional and good ole neighbor! I think what you are doing is very relevant. I’m currently struggling with discipline. Emerson is about to be 2 (as you know) and testing every boundary. Keith and I have different views on discipline and currently trying it out our own way…. I kinda think that must be confusing for a little one. I hate to admit that his more harsh approach is seaming to work better. We need balance. Please HELP! 😉

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